If the last decade was about startups, then the upcoming one will be about “Big Data – business analytics”. If you are having an ear in the IT marketing industry, you are bound to get the feelers that this is the next big thing? There is a lot of noise about it, but what is Big Data in the first place?
According to Gartner.com "Big data is high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making."
This seem as the natural progression of startups as the owners would look to get better insights about their industry and business in general. Better insights or information will help them make better decisions in key aspects of their business.
Leveraging on Big Data analytics solution scan help one unlock an ocean of information related to:
Once the start up excitement has matured from the initial euphoria into a plateau, it will turn fierce with businesses using the best analytics tactics to gain supreme strengths over their rivals in a level playing field. It is here that technology tools like ‘Big Data’ will make a big differences as they will provide key specific information which one can use to better his/her business.