Date of the Event: 28th March, 2018
Event Conduction Duration: 09:30 A.M to 2:30 PM
Event Venue: Seminar Hall and IBM Lab, SIP Building
Guest Speaker: Mr. Umeshkumar Jain, Ms Sangita Jain
Name of Event Coordinator: Prof. Bhushan Chaudhari
Objective of Program: To conduct one day workshop for B.Tech 2nd year students (IBM and CTIS) on digital marketing using YouTube.
Outline of the Program: Computer Science and Engineering department, Sandip University has organized a one day workshop for the students of B.Tech Second year (with specialization IBM and CTIS) on Digital marketing and YouTube channel preparation.
Around 35 students were present for the event. The event began with introduction of guests and then an address by Head of department of CSE Prof Bhushan Chaudhari.In his address, Prof. Chaudhari emphasised on the requirement of digital marketing in day to day world. Then the event was taken over by the guests.
Mr. Umeshkumar Jain primarily focused on the need for digital marketing and attributes required to create an effective YouTube channel.
In second session, students were taken to the lab where they were given hands on practice on creating their own YouTube channel.
Outcome of the Program: In today's marketing world, a computer undergraduate must know how to use digital platform for promotional and commercial purpose. After the workshop, the students were able to create their own YouTube channel thus giving them opportunities to the endless possibilities that lie in digital market.
28 March 2018 - 28 March 2018