Gender Diversity & Role of women in a digital world

In a modern age, corporates are now understanding the role of women in the workforce & how they can effectively contribute to the success of the organization. With the growing awareness of the women empowerment, equality/gender based issues, etc has increased more number of women to participate in the workforce & are now climbing to the roles of leadership. A digital industry has been going into a deeper radical transformation phase after the success of social media, lead generation & other digital media initiatives. According to a recent survey conducted by Sandip University, Today, women in a digital media world far better than men & increase the productivity of the organization by more than 28%.

'Diversity' has remained as top agenda for the higher management, in order to bring the fresh talent & pool of creativity in the organization. The women are now creating their own landmark in a digital media world with their constant innovation & maximizing the diverse culture & limited resources. There are several advantages that role of a woman can bring to the organization operating in a digital media world:

  • An Effective Leadership:One of the most important thing, it has been observed that women create a subtle environment in the organization that contributes to an effective growth & generates higher sales target. The higher management believes that the women's diversity maintains a discipline & accurate workflow process in the organization.

  • Emotional Diversity:We live in a patriarchal society, where majority of the crucial decisions are taken by men. However, in a recent year, the women are now joining the workforce, particularly in a Media & digital sector. This has resulted into a vast change in the perception & goals of an organization. Some of the sociologist believes that EQ (Emotional Quotient) factor plays a major role than just having an IQ, which motivates the women to survive in a corporate sector.

  • Strategy & transparency:It is to be believed that women are more strategy oriented. Planning & nurturing is a major aspect for them, before starting up with any of the project. Transparency is another key aspect what the clients require from a company. Hence, women do far better when it comes to maintaining a transparency aspect.

  • Inclusiveness:When it comes to participation & involvement level, a woman are more prone to include their junior members in a decision level. Hence, it leads to develop a better insight & drives more creative thinking in the organization. Also the inclusiveness factor gives a better solution to a specific problem.


Not surprisingly, the women are much more brand oriented that gives them a higher edge to grab various opportunities in a digital media world.