Value Added Program Titled “Brand Story Telling”

Event Title: Value Added Program Titled “Brand Story Telling”

Event Date: 7th November 2025.

Event Detail:

The School of Design conducted a Value Added Program Titled “Brand Story Telling: on 7th November 2025.

This event was made possible with the constant support and guidance of our Respected OSD Prof. Vivek Nikam Sir, under the visionary leadership of our Dean, Prof. Dr. Vibha Kapoor Ma’am, along with the encouragement of our dedicated Design HoD, Dr. Taruna Rajpurohit Ma’am, and our Beauty Cosmetology HoD, Dr. Rajashree Saoji Ma’am.

The workshop was conducted by Mr. Sushrut Vartak, an Interaction Designer, Social Innovator, and Educator. He explained how brands use humour, nostalgia, and emotion to create meaningful connections with their audiences. The session was highly interactive — students shared stories about the brands they felt connected to and even created their own brand stories during the activity.

The workshop helped students understand the power of emotional storytelling in branding and inspired them to think more creatively about communication and design.