Marketing and advertising are the backbone of any flourishing business that wants to expand and build their customer base. Most businesses have a dedicated marketing department that oversees all communication towards customers, be it advertising, branding, sales, or even customer feedback. Top MNCs across the world recruit bright professionals with a background in marketing to drive their business.
BBA in Marketing Management is one of the most popular undergraduate programs that you can pursue for a global career in marketing. Candidates opting for this program have the advantage of pursuing a degree that has a wide scope at the global level in MNCs across industries. Let us take a look at what BBA in Marketing Management, advantages of pursuing this program, features that define top BBA colleges in Nashik, and top career in marketing after graduation:
What is BBA Marketing Management?
Bachelor of Business Administration (BBA) in Marketing Management is a three-year undergraduate degree program spanning six semesters. The program is designed to help students gain a well-rounded understanding of marketing techniques, management skills, and the required knowledge to succeed in this field. The curriculum includes various topics related to marketing principles, branding strategies, consumer behaviour, advertising, digital marketing, sales, and marketing management.
Some of the best BBA colleges in Nashik for marketing offer BBA Marketing Management with value addition and global certifications included in the curriculum. Students are trained through curricular, co-curricular, and extracurricular activities to help them build a thorough understanding of the different avenues in marketing management. Industry exposure is ensured through workshops, industry visits, mentorship programs, compulsory internships, global immersion programs and much more.
Features of Top BBA Colleges in Nashik
If you are looking to pursue BBA Marketing Management from a leading college in Nashik, these are some of the hallmarks you must keep a lookout for:
- Industry-linked Curriculum
Leading BBA colleges collaborate with industry experts and global universities to constantly upgrade their course curriculum and provide students with the best training. This helps students gain the right understanding of marketing management, opening up newer avenues for career development upon graduation. Check the program’s curriculum when researching a BBA college in Nashik.
- 100% Placement Assistance
Placements are the end goal of any student pursuing BBA Marketing Management. Leading colleges partner with industry captains and MNCs to provide students with global placement opportunities. Additionally, compulsory internships that translate into a job offer are also included in the course curriculum of the BBA Marketing Management program at such colleges in Nashik.
- Access to Postgraduate Programs
Established colleges that are recognised by the UGC offer undergraduate and postgraduate programs in business management. The advantage of pursuing BBA Marketing Management from such a college is that you are given first preference for admission to postgraduate programs after completing the undergraduate program. This helps you further build on your skills and expertise in marketing management.
- Global Industry Exposure
Some of the best BBA Marketing Management colleges in Nashik have collaborations with international universities and organisations for advanced student development. Students can opt for joint research programs, dual degree programs, student exchange programs, and international internships to expand their scope in developing a career in marketing management.
- World Class Infrastructure
Business schools that have a world class infrastructure can train students to suit current and future needs of the industry. They focus on student development through high-tech labs, simulation labs, workshops, seminars, and co-curricular activities. Such an infrastructure helps students gain the opportunity to work on their technical skills, soft skills, and personality development.
- Entrepreneurship Development
Entrepreneurship Development Cells are developed at Nashik’s top BBA colleges to help students become job creators instead of job seekers. Students are trained to build on entrepreneurial ideas that can develop into thriving businesses. Additionally, funding facilities are available at such colleges to help students build a secure foundation for their entrepreneurial venture.
Advantages of Pursuing BBA Marketing Management
Often it is assumed that the advent of digital marketing has made traditional marketing irrelevant, but that is not the case. Digital marketing is a part of marketing management. Marketing management is much more than just digital marketing. So, the question about digital marketing vs traditional marketing is irrelevant, as these are the advantages of pursuing BBA Marketing Management:
- 3600 knowledge about marketing is possible through BBA Marketing Management programs as it covers all the different kinds of marketing techniques and fields.
- Practical and soft skill building is a part and parcel of this program as it focuses on overall student development for an advanced career in marketing.
- A strong foundation for higher studies is possible after completing BBA Marketing Management, leading to better career options and advanced scope in the field.
- Industry exposure and networking options are a bi-product of this program as students form strong industry connections through mentorship opportunities with industry leaders.
- A gateway to entrepreneurship is an option for students who have a viable business idea that can be nurtured into a full-blown business.
Careers in Marketing After BBA
There are many excellent career opportunities after BBA Marketing Management, including:
- Marketing Executive
- Marketing Manager
- Advertisement Executive
- Digital Marketing Specialist
- Content Creator
- Brand Manager
- Market Research Analyst
- Sales Manager
- Social Media Manager
- Web Designer
- Product Manager
- SEO Specialist
Conclusion
A BBA Marketing Management can really lay the right foundation in the marketing field. You need to have the acumen to actually make it in the field as it requires immense people skills and thinking on your toes. Make sure you are interested in the different branches of marketing to make a career in this field. Pursuing BBA Marketing Management from a leading college in Nashik can really help you gain an advantage over your peers in the job market. Good luck!