MBA in Marketing Management - Course, Syllabus, Eligibility and Fees

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About MBA (Marketing Management)

Designed with 11 industry experiences and 6 domain specialties, the 2-year formal MBA allows students to combine work and passion. By becoming a 'specialist' in an industry, learners can choose a 'Career of Choice'. The CIFA model was designed to develop quality degree programs.

Front-end alignment to enhance learning excellence and back-end alignment to ensure career excellence with global academic partners and employment organizations make this program highly engaging and exciting .

The integrated industry program is designed to expose students to the current needs and demands of rapidly growing primary sectors around the world, empowering students through the concepts of knowing, doing and being designed to prepare concentration:

This program is designed for students seeking to acquire and/or improve business knowledge and skills, industry exposure, and expertise.

The integration of local and global requirements and required competencies and attributes developed during the program ensures the highest her ROI and lifelong learning.

Her comprehensive two-year MBA course aims to prepare future executives and managers. This program is designed for students who are passionate about pursuing their chosen career.

Career Opportunities in MBA (Marketing Management)

Brand Manager

A brand manager is a professional responsible for ensuring that a company's products, services, and product lines resonate with current or potential customers.

Sales Manager

A Sales Manager, or Sales Department Manager, is chargeable for overseeing every day operations withinside the income branch. Their responsibilities consist of hiring and education income group of workers, relaying statistics from higher control to branch group of workers approximately income quotas and producing ends in divide amongst Sales Representatives.

Business Development Manager

A Business Development Manager is an expert who's answerable for the increase in their department. They paintings with their income group to expand at the same time useful proposals, negotiate agreement phrases and talk correctly with stakeholders.

SEO Manager

Search engine marketing Managers are liable for planning, imposing and coping with company's common search engine marketing method. It typically covers a variety of tasks such as Web marketing, web analytics, content strategy planning, link building, and keyword strategy.

Program Structure

Accounting & Financial Analysis	Innovation Management
Organizational Behavior and Principles of Management	Business Laws
Quantitative Techniques in Management	Economics for Business
Advanced Excel

Marketing Management	Financial Management
Human Resources Management	Business Research Methods
Operations Management	Entrepreneurship Development

Sustainable Development Goals	General Elective
Summer Internship Project	Program Elective I
Program Elective II	Program Elective III
Specialization : Marketing Management
International Marketing Management	Strategic Marketing Management
Rural Marketing Management	Product & Brand Management

Strategic Management	Major Research Project
Enterprise Performance Management	Programme Elective IV
Programme Elective V	Programme Elective VI
Specialization : Marketing Management
Retail Management (Including Logistics & Supply Chain)	Digital Marketing
Consumer Behavior

Fee Structure & Eligibility

Programme	Sem	Year	Mode	Eligibility	Academic Fees Per Year (INR)	Special Fees (Incl. Library Fee & Examination Fees) Per Year (INR)	Fees Per Year
MBA With Specialization in (Marketing Management)	4	2	Sem	Passed Bachelor Degree of minimum 3 years duration Obtained at least 50% marks (45% marks in case of candidates belonging to reserved category) in the qualifying Examination.	Rs 1,20,000/-	Rs 10,000/-	Rs 1,30,000/-

Note:

Admission Form and Prospectus Rs. 1000/- (One Time).
Caution Money Rs. 1000/-
Hostel Fees Rs. 1,10,000/- per annum + 5000 (Deposit Rs 5, 000 at the time of admission Only on refundable basis)
Transportation Fees as applicable based on Route and Pick Up Point.
Uniform Cost Rs. 6000/-

Labs & Classroom

Achievements

PO,PSO

Programme Specific Outcome

PSO1	Apply the fundamental knowledge of management sciences to optimally to solve complex business problems.
PSO2	Inculcate in students the ability to gain multidisciplinary knowledge through simulated problems, case analysis, projects, and industrial training.
PSO3	Demonstrate the practice of professional ethics and standards for societal and environmental well-being.
PSO4	Demonstrate the understanding and ability to apply professional standards, theory, and research to address business problems within specific concentrations.
PSO3	Recognize the need to adapt business practices to the opportunities and challenges of an evolving global environment

Programme Outcome

PO1	Demonstrate advanced skills in strategic thinking, decision-making, and leadership, capable of guiding organizations through complex challenges and opportunities.
PO2	Exhibit ethical decision-making skills and a commitment to social responsibility in business practices, integrating principles of sustainability and corporate citizenship into organizational strategies.
PO3	Illustrate the knowledge and skills to foster innovation within organizations and to identify entrepreneurial opportunities, promoting creativity and adaptability in a competitive business landscape.
PO4	Be Proficient in utilizing data analytics and quantitative methods to inform strategic decisions, enhancing business performance and efficiency through evidence-based insights.
PO5	Integrate ethical principles and values into business decision-making processes, demonstrating integrity and responsibility in managing organizational stakeholders and societal impacts.

National Admissions

International Admissions