MBA

(Marketing Management)

  • OVERVIEW
  • PROGRAMME DETAILS
  • ELIGIBILITY & FEES
  • GALLERY
  • ACHIEVEMENT

An MBA in Marketing Management is a comprehensive programme that can put you ahead of your competitors in the job market. Sandip University offers an industry-oriented MBA with specialisation in Marketing Management, spanning across two years comprising of four semesters. Students who opt for this programme will gain a master’s degree in business administration that will help them pursue a successful career in marketing management.

Sandip University is one of the most reputed educational institutions in Maharashtra that offers industry-oriented programmes to benefit students. Sandip University’s MBA in Marketing Management is centred on the principles of marketing that are tried and tested over time. The needs of various industries are ever evolving and so the course curriculum is designed by Sandip University’s expert faculty members and industry experts to maintain its relevance. During the course of this programme students will study topics like consumer behaviour, advertisement management, business management, sales promotion, product management, brand management, sales team management, and soft skills.

Benefits of the Programme:

  • The programme is enhanced through workshops, guest lectures, seminars, field trips, industrial visits, and many such activities
  • The course curriculum is designed in a way that encourages project-based learning along with necessary theoretical knowledge
  • The curriculum is decided by expert faculty members from Sandip University in collaboration with industry experts to make sure that the programme is industry-relevant
  • Extracurricular activities and project-based learning helps students develop an independent personality making them employable professionals

Career & Placement Opportunities:

An MBA in Marketing Management from Sandip University can help you launch a challenging career in the marketing arena. The programme is designed to help students realise their potential and learn the salient principles of marketing that are sought after by employers in multiple industries. After the completion of this programme students can be employed as a marketing manager, sales manager, advertising manager, sales team leader, marketing team leader, market research analyst, brand manager, brand head, product developer etc. Sandip University provides 100% placement assistance to students through annual placement drives which is visited by leading corporates in India. Some of the top companies in India that hire graduates holding an MBA in Marketing Management degree are:

  • Flipkart
  • UrbanPro.com
  • Accord Management
  • Godrej Group
  • Mahindra and Mahindra
  • ICICI Pvt. Ltd.

If you wish to pursue this programme or have any further queries, please call Sandip University’s toll-free number 1800-212-2714.

MBA (Marketing Management): Course Highlights :

Course Level Post Graduate
Duration 2year
Examination Type Semester System
Eligibility Passed minimum three year duration bachelor’s degree awarded by any of the university recognized by University Grant Commission or Association of Indian University in any discipline with at least 50% marks in aggregate or equivalents (at least 45% in case of candidates of reserved categories and person with disability belonging to Maharashtra state only) or its equivalent. And Obtained score in CET/XAT/MAT/CAT conducted by the Competent Authority.
Top Recruiters Marketing Companies, Advertising Agencies, FMCG Companies, Financial Sector, IT Companies
Area of Work Marketing Management, Digital Marketing, Sales Management, Corporate Sales, Brand Management, Market Research
Top Job Profiles Sales Manager, Marketing Executive, Advertising Executive, Market Research Analyst, Marketing Manager
Placement ** Placement Assistant available
  • Course Structure
  • Syllabus
  • Subject List
  • Academic Calendar
  • Lab Facility
  • Events
  • Faculty
  • Timetable

Subject List MBA (Marketing Management):


First Semester

  • Accounting for Managers
  • Organizational Behavior & POM
  • Quantitative Techniques in Management
  • Managerial Economics
  • Business Laws
  • Business Research Methods
  • GE 1

Second Semester

  • Second Semester
  • Marketing Management
  • Financial Management
  • Human Resource Management
  • Production & Operations Management
  • International Business Management
  • Information Systems for Managers
  • GE 2

Third Semester

  • Strategic Management
  • SIP
  • GE 3
  • DSE 1
  • DSE 2
  • DSE 3

Fourth Semester

  • Fourth Semester
  • Management Control System
  • Dissertation
  • GE 4
  • DSE 4
  • DSE 5
  • DSE 6

Generic Elective Course

  1. Computer Application
  2. Business Ethics& Corporate Social Responsibility
  3. Startup and New Venture Management
  4. Enterprise Performance Management
  5. MS Excel
  6. Business Communication Lab

Discipline Specific Elective Course(DSE)

  1. Customer Relationship Management
  2. Advertising & Brand Management /
  3. Sales and Distribution Management
  4. B2B Marketing
  5. Integrated Marketing Communication
  6. Service Marketing
  7. Retail Management
  8. International Marketing
  9. Digital Marketing

Academic Calendar:

Lab Facility:

Faculty:

Timetable:

ELIGIBILITY & FEES STRUCTURE:

Programme Sem Year Mode Eligibility Academic Fees
Per Year (INR)
Special Fees
(Incl. Library Fee & Examination Fees)
Per Year (INR)
Fees Per Year
MBA (Marketing Management) 4 2 Sem Passed Bachelor Degree of minimum 3 years duration.
Obtained at least 50% marks (45% marks in case of candidates belonging to reserved category) in the qualifying Examination.
 Rs. 90,000 /-   Rs. 10,000 /-  Rs. 1,00,000/-
Note:
  • Admission Form and Prospectus Rs. 1000/- (One Time).
  • Caution Money Rs.1000 (Refundable)
  • Hostel Fees Rs. 90,000/- per annum (Deposit Rs 5, 000 at the time of Admission Only on Refundable basis)
  • Transportation Fees as applicable based on Route and Pick Up Point.
  • Uniform cost Rs. 5500/-

Achievement:

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