Marketing and advertising are the backbone of any business as they help businesses communicate with their customers, share vital information, and promote products to build a profitable business. With the advent of cyberspace, there has been a boom in digital marketing, where businesses now communicate with customers through various platforms online. While traditional modes of marketing and advertisement like print and electrical are still widely used to promote products, businesses are now realising the added reach they can have with digital marketing.
Businesses are employing competent digital marketing professionals to boost their digital presence and widen their customer base. The demand for professionals who are adept at digital marketing is steadily increasing across industries. BBA in Digital Marketing is an excellent degree program you can pursue to build a strong base in this field. Let us examine what BBA Digital Marketing is, how an industry-led curriculum can enhance your understanding in this field, Sandip University’s BBA Digital Marketing program, and the career opportunities in this field upon graduation:
What is BBA Digital Marketing?
Bachelor of Business Administration (BBA) in Digital Marketing is a competitive undergraduate degree program spanning six semesters across three years. The program teaches students about marketing techniques and strategies in the digital space. Students pursuing this program build skills and knowledge pertaining to social media marketing, SEO, web analytics, digital advertising, lead generation, content creation, etc.
Candidates who have completed 10+2 from a reputed educational board in the field of their choice with minimum 50% aggregate in the final examination are eligible for BBA Digital Marketing. Candidates who want an exciting global career which is ever-evolving and challenging, are best-suited for digital marketing. The career scope in the digital market is ample as leading global businesses are amping up their digital presence to build brand new customer bases.
What Does an Industry Curriculum Entail?
While BBA Digital Marketing is a great undergraduate program to build expertise in digital marketing, you need to ensure that the curriculum you pursue is industry aligned. Pursuing this program from one of the best BBA colleges in Nashik can boost your career opportunities upon graduation. These are some of the hallmarks of an industry-synced curriculum from leading BBA colleges:
- Designed to Meet Industry Expectations
As the digital marketing industry is constantly evolving, the curriculum should be designed to keep up with the changes in the industry. Leading colleges keep a close eye on the evolution of the industry and include latest trending topics into the curriculum to help students understand the key digital marketing techniques relevant to the industry.
- Involvement of Industry Experts
Top colleges have a panel of industry partners who participate in the curriculum designing process. These industry experts are involved in designing the curriculum and ensuring that the curriculum is in keeping with industry needs. The goal is to train students in a manner that they can become skilled and employable professionals in the digital marketing industry.
- Constant Upgrades
An advantage that top private BBA colleges in Maharashtra have is that they can upgrade the curriculum as and when they deem fit. Constant upgrades to the curriculum ensure that students are trained in an industry-synced manner to ensure their proficiency in the field. Leading colleges review the curriculum before the start of each semester to make sure it is up to industry standards.
- Relevant Industry Connect
Colleges partner with relevant international and national institutions to ensure that students have a decent industry connection throughout their educational journey. The industry connect ensures activities that are linked to the industry and can help students understand the inner workings of the digital marketing industry.
- Focus on Skill Development
Top BBA colleges focus on skill development, which includes soft skills and technical skills. Workshops, seminars, guest lectures by industry experts, compulsory internships, industry visits, etc. are a part of the curriculum to ensure the overall development of students. Such focused student development translates into excellent placement opportunities upon graduation.
How Does Sandip University Maintain an Industry Curriculum?
Sandip University is one of the top digital marketing colleges in Nashik offering the BBA Digital Marketing program. Sandip University’s School of Commerce and Management Studies (SOCMS) offers the most comprehensive and competitive BBA Digital Marketing program to eligible candidates. These are some of the ways in which Sandip University maintains an industry-synced curriculum:
- Value addition and global certifications are integrated into the curriculum to give students an edge over their peers in the job market
- Enhanced student development is ensured through constant industry connect, compulsory internships, and a robust educational experience
- Empanelled industry partners positively contribute to the quality of education enjoyed by students pursuing BBA Digital Marketing from Sandip University
- An ever-evolving curriculum to match an ever-evolving industry is maintained through constant upgrades and changes to the curriculum
- Focus on future industry trends to teach students about future technological advancements in the digital marketing space
Top Careers in Digital Marketing After 12th
The digital marketing field is vast with robust demand for skilled professionals. These are some of the top career options after BBA Digital Marketing:
- Digital Marketing Manager
- Marketing Analyst
- PPC (Pay-Per-Click) Manager
- Content Creator
- Content Strategist
- SEO Executive
- E-commerce Expert
- Visual Design Specialist
- Content Marketing Expert
- Digital Project Manager
- Digital Brand Manager
- Digital Marketing Director
Conclusion
These are some of the ways in which an industry-linked curriculum in BBA Digital Marketing can enhance your career. Make sure you pursue this program from a leading BBA college in Nashik to positively boost your career. Admissions for the upcoming academic year are underway. Evaluate your options to make the right decision about your future. Good luck!