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About BBA (Digital Marketing)

BBA in Digital Marketing is a three-year undergraduate degree program that helps students understand the scope of marketing products and services in the digital space. The program focuses on topics like sales conversion, digital marketing strategies, customer lead generation, SEO optimisation, digital advertising, content marketing, and so much more.

Sandip University offers one of the best digital marketing courses in Nashik to interested candidates. The course curriculum is designed to be in sync with latest and futuristic industry trends and projections. This helps students prepare for a futuristic career in digital marketing. The program is divided into theoretical sessions held in high-tech classrooms, group projects, individual assignments, case study-based learning, group discussions, industry visits, and compulsory internships.

Sandip University has tied-up with leading multinational corporations to provide students with excellent placement opportunities. Sandip University’s BBA in Digital Marketing program provides students with an avenue for entrepreneurship as well. The demand for skilled and talented digital marketing professionals is extremely high, and Sandip University trains students to capitalise on this opportunity to make a bright career in this field.

After completing this program, students can opt for an MBA program at Sandip University to solidify their knowledge and skills in this avenue.

Career Opportunities in BBA (Digital Marketing)

Digital Marketing Manager

Social media managers coordinate with different departments to promote and advertise a company’s products and services through various digital mediums and social media platforms.

Social Media Manager

Loan officials compare and approve commercial, actual estate, or credit score mortgage approvals. They are specialists in assessing the economic scenario of mortgage applicants. Responsibilities consist of updating account information and checking credit score files.

Content Marketer

A content marketer is responsible for creating blogs, business articles, informative videos, and other relevant content to help a business market their goods and services to a digital audience.

SEO Expert

An SEO expert is someone who improves an organisation’s digital reach by optimising the search engine to make their business accessible and visible to customers in the digital space.

Program Structure

Managerial Economics	Principle of Accounting
Open Electives	Major
Indian Knowledge System	Foreign Language
Yoga	English
List of Programme (major) Electives:
Managerial Economics	Principle of Accounting
Organizational Behaviour and Principles of Management
List of Open Electives (OE):
Business Mathematics	Computer Application
Disaster Management
Foreign Language (Choose any One)
German	French

Marketing Management	Financial Management
Minor	Open Electives
Leadership and Personality Development	Environmental Studies
Advance Excel Skills	Sun Club
List of Programme (major) Electives:
Marketing Management	Financial Management
Operation Management	Human Resource Management
Retail Management
List of Open Electives (OE):
Statistics For Managers	Business Law
Business Research Methodology
Minor
Financial Planning	E- commerce

Major Elective I	Major Elective II
Minor Elective I	Minor Elective II
Open Electives	Advance Excel
Indian Ethos	Internship
Skill based Live Project
List of Programme (major)Electives :
History & Basics of Digital Marketing	Consumer Buying Behavior
List of Open Electives (OE):
Business Ethics	Knowledge management
List of Programme (minor) Electives:
Market Research	Advertising And Brand Management

Major Elective I	Major Elective II
Minor Elective I	Minor Elective II
Open Electives	Digital Marketing certification 1
Book Reading	Social & Community Immersion
Self Defense Course
List of Programme (Major) Electives :
Social Engine Marketing	E-mail and Mobile Marketing
List of Open Electives (OE):
Entrepreneurship Management	Decision support system with SPSS
List of Programme (minor) Electives :
Growth hacking and Gamification	Virtual Design

Major Elective I	Major Elective II
Minor Elective I	Minor Elective II
Electives
IT Softwates	Field Project in a particular Sector
List of Programme (minor) Electives:
Cyber Security	Digital Entrepreneurship

Major Elective I	Major Elective II
Electives	On job Training
List of Programme (major) Electives:
Search Engine Operation	Search Engine Marketing
List of Electives (E)::
Digital Marketing Certification 2
List of Programme (minor) Electives:
Metaverse	Affiliate Marketing

Fee Structure & Eligibility

Programme	Sem	Year	Mode	Eligibility	Academic Fees Per Year (INR)	Special Fees (Incl. Library Fee & Examination Fees) Per Year (INR)	Fees Per Year
BBA (Digital Marketing)	6	3	Sem	Passed 10+2 or equivalent course in any discipline from recognised Board/ Council/ University with minimum 45% marks for general (open) category and 40% marks for reserved category	Rs 90,000/-	Rs 10,000/-	Rs 1,00,000/-

Note:

Admission Form and Prospectus Rs. 1000/- (One Time).
Caution Money Rs. 1000/-
Hostel Fees Rs. 1,10,000/- per annum + 5000 (Deposit Rs 5, 000 at the time of Admission Only on Refundable basis)
Transportation Fees as applicable based on Route and Pick Up Point.
Uniform Cost Rs. 6000/-