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BBA in Digital Marketing
Career Opportunities in BBA (Digital Marketing)

Digital Marketing Manager
Social media managers coordinate with different departments to promote and advertise a company’s products and services through various digital mediums and social media platforms.

Social Media Manager
Loan officials compare and approve commercial, actual estate, or credit score mortgage approvals. They are specialists in assessing the economic scenario of mortgage applicants. Responsibilities consist of updating account information and checking credit score files.

Content Marketer
A content marketer is responsible for creating blogs, business articles, informative videos, and other relevant content to help a business market their goods and services to a digital audience.

SEO Expert
An SEO expert is someone who improves an organisation’s digital reach by optimising the search engine to make their business accessible and visible to customers in the digital space.
Program Structure
Managerial Economics | Principle of Accounting |
Open Electives | Major |
Indian Knowledge System | Foreign Language |
Yoga | English |
List of Programme (major) Electives: | |
Managerial Economics | Principle of Accounting |
Organizational Behaviour and Principles of Management | |
List of Open Electives (OE): | |
Business Mathematics | Computer Application |
Disaster Management | |
Foreign Language (Choose any One) | |
German | French |
Marketing Management | Financial Management |
Minor | Open Electives |
Leadership and Personality Development | Environmental Studies |
Advance Excel Skills | Sun Club |
List of Programme (major) Electives: | |
Marketing Management | Financial Management |
Operation Management | Human Resource Management |
Retail Management | |
List of Open Electives (OE) | |
Statistics For Managers | Business Law |
Business Research Methodology | |
Minor | |
Financial Planning | E- commerce |
Major Elective I | Major Elective II |
Minor Elective I | Minor Elective II |
Open Electives | Advance Excel |
Indian Ethos | Internship |
Skill based Live Project | |
List of Programme (major)Electives : | |
History & Basics of Digital Marketing | Consumer Buying Behavior |
List of Open Electives (OE) | |
Business Ethics | Knowledge Management |
List of Programme (minor) Electives | |
Market Research | Advertising and Brand Management |
Major Elective I | Major Elective II |
Minor Elective I | Minor Elective II |
Open Electives | Digital Marketing Certification 1 |
Book Reading | Social & Community Immersion |
Self Defense Course | |
List of Programme (Major) Electives | |
Social Engine Marketing | E-mail and Mobile Marketing |
List of Open Electives (OE) | |
Entrepreneurship Management | Decision support system with SPSS |
List of Programme (minor) Electives | |
Growth Hacking and Gamification | Virtual Design |
Major Elective I | Major Elective II |
Minor Elective I | Minor Elective II |
Electives | |
IT Softwates | Field Project in a Particular Sector |
List of Programme (minor) Electives | |
Cyber Security | Digital Entrepreneurship |
Major Elective I | Major Elective II |
Electives | On job Training |
List of Programme (major) Electives | |
Search Engine Operation | Search Engine Marketing |
List of Electives (E) | |
Digital Marketing Certification 2 | |
List of Programme (minor) Electives: | |
Metaverse | Affiliate Marketing |
Fee Structure & Eligibility
Programme | Sem | Year | Mode | Eligibility | Academic Fees Per Year (INR) |
Special Fees (Incl. Library Fee & Examination Fees) Per Year (INR) |
Fees Per Year |
---|---|---|---|---|---|---|---|
BBA (Digital Marketing) | 6 | 3 | Sem | Passed 10+2 or equivalent course in any discipline from recognised Board/ Council/ University with minimum 45% marks for general (open) category and 40% marks for reserved category | Rs 1,00,000/- | Rs 10,000/- | Rs 1,10,000/- |
Note:
- Admission Form and Prospectus Rs. 1000/- (One Time).
- Caution Money Rs. 1000/-
- Hostel Fees Rs. 1,10,000/- per annum + 5000 (Deposit Rs 5, 000 at the time of Admission only on refundable basis) Minimum 4 Occupancy
- Transportation Fees as applicable based on Route and Pick Up Point.
- Uniform Cost Rs. 6000/-
PO,PSO
Program Specific Outcomes (PSO's)
PSO1 | Demonstrate the ability to develop models to reflect critically on specific business concepts. |
PSO2 | Ability to use knowledge gained for solving business management problems. |
PSO3 | Demonstrate strategic and proactive thinking towards business decision-making. |
PSO4 | Illustrate negotiation skills and networking abilities in business problems. |
PSO3 | Demonstrate understanding of sustainability-related concerns in varied areas. |
Programme Outcome (PO's)
PO1 | Understand and implement business management concepts in a global business environment |
PO2 | Enriching experience in implementing Business from a Global Perspective. |
PO3 | Developing Entrepreneurship Acumen for creative and innovative business practices. |
PO4 | Enhancement in Interpersonal Skill Development for Collaborative Professional Partnerships. |
PO5 | Developing Critical and Analytical Thinking abilities to provide viable solutions for business problems. |
PO6 | Evaluate critical thinking in CSR, ethical, technological, and environmental business practices.. |
PO7 | Develop decision-making skills in the implementation of business strategies with stakeholders and team members. |