Name: Brand Image Management ( Value Added Programme)
Start: 2023-09-26 10:00:00
End: 2023-09-26 06:00:00

Brand Image Management ( Value Added Programme)

Session by : Ankita Dhatrak Ipar
Date : 26 September 2023
Topic: Brand Image Management (Value Added Programme) at School of Design.
Details:
Let’s delve deeper into the enriching Brand Image Management (Value Added Programme) that took place at the School of Design ,Sandip University on September 26, 2023, under the guidance of the of Respected OSD Sir, Prof. Vivek Nikam Sir and Respected Dean Ma’am, Dr. Vibha Kapoor. The seminar was facilitated by Ankita Dhatrak Ipar, a distinguished Business Management Consultant who owns her consultancy firm – Rise Consultancy. The event stood as a flare of exceptional knowledge dissemination, with the primary goal of delving into the intricate nuances of branding, a vital facet in today’s business landscape. This special program aimed to help everyone understand branding better by covering these important topics:

What is a Brand?
What customers want from a Brand ?
Creating a unique Brand look.
Making your Brand stand out.
What is the Brand image?
Importance of brand image.
What gives rise to brand image?
Example of brand image.
Customer expectations from the brand.
How to create a Brand identity?
Different between brand image and brand Identity.
How to make your brand unique for customers, i.e. the importance of USP.

Ankita Dhatrak Ipar’s comprehensive insights and extensive expertise served as a flare, guiding the attendees through a treasure trove of branding wisdom. Attendees were equipped not only with theoretical knowledge but also practical strategies, empowering them to architect and nurture brands that deeply resonate with their intended audience.

The resonance and impact of this program underscore the robust educational offerings at the School of Design, promising a bright future for aspiring brand management professionals. The attendees eagerly await and anticipate more such enlightening programs that have the potential to be transformative and shape the future of students from the School of Design.