Role of Information Technology in Business Management

Information Technology in Business Management

Information technology (IT) is the backbone of technological innovation. This innovation has played a massive role in developing business management. Today, there is not a single business in this world that does not use various IT tools and technologies to conduct day-to-day operations, design marketing strategies, and even recruit employees. Many top information technology colleges in Nashik train students to become exceptional IT professionals in various industries.

Let’s take a look at how information technology drives business management today.

1. Streamlining Operations

Information technology is now used in daily operations of any business. IT has enabled an ease of doing business by managing overheads, regulating recruitment, dealing with market uncertainty, managing inventory, monitoring employee performance, dealing with employee grievances and so much more.

Today, IT has also automated various manual and time consuming tasks to speed up regular operations. For example, there are multiple softwares available today to record the daily attendance of employees, process leaves, and compute monthly salaries of employees with minimal human interference.

2. Implementing Cloud-based Solutions

Cloud technology is another useful tool that helps businesses store their data on third party servers through the internet. It is a revolutionary tech that has helped small and large businesses massively cut down costs and opt for subscription packages to suit their business needs.

Businesses do not have to worry about hiring a substantial IT team to maintain and manage large servers within their workspace. They can pay third party companies to store relevant data. Things like servers crashing, downtime and data being lost are now a thing of the past with cloud technologies coming into the picture. 

3. Facilitating Cyber Security

As more and more businesses store data online, the risk of cyber attacks arises. Even third party companies that offer cloud solutions to businesses need to safeguard the data of their clients from cyber attacks. Businesses in the banking and finance sector need to be more concerned about cyber security.

There are many top management colleges in Nashik that offer a comprehensive undergraduate program in cyber security to help create skilled IT professionals for the future. Businesses that develop a proper cyber security network can assure their clients that their data will always remain safe and grow their client base in this manner.

4. Conducting Data Analysis

Companies depend on IT professionals to gather, assimilate, segregate and study relevant data to understand current market trends and customer behaviour. They then use the data to make various organisational-level decisions to develop their business.

Data analysis is another important tool used by businesses to develop business strategy, analyse market forecasts, stay ahead of the competition, understand customer behaviour and develop product development strategies accordingly. It can also help businesses stay ahead of the competition in a cut-throat market.

5. Enabling Efficient Communication

Easy and efficient communication is one of the main advantages of information technology. Communication does not only refer to communication done on an organisational level, it also means communication done with clients and customers.

IT software like emails, Whatsapp, personalised chatbots, feedback forms etc. can be categorised as a form of communication. Living in the information technology era means that businesses can receive instantaneous communication. This communication includes sales figures, consumer feedback, customer enquiries, market trends and so much more.

6. Enhancing Customer Experience

Most businesses today use IT to enhance their customer’s experience and maintain a great relationship with customers. Businesses use tools like CRM (Customer Relationship Management) to keep a track of customer behaviour, any issues faced by the customer, and ensure quick resolution of issues.

Suppose a customer has an issue with a product purchased or a service used, they can call up the company which will be captured by the CRM. A customer relationship executive will then review the customer’s shopping history through the CRM program and efficiently solve the issue without a glitch or a delay.

7. Reducing Operational Cost

Overall, implementing the above mentioned IT softwares and programs can help businesses reduce their operational costs by a large margin. They do not need to recruit more staff members to do tasks that can be done by softwares and programs. Instead, they can instead recruit top notch professionals from the industry to drive their business ahead.

This helps businesses invest more money on other avenues such as marketing, enhanced cyber security, employee rejuvenation programs and better financial investments for a sound financial portfolio. Better returns and finances means the company is more stable and reliable for customers and employees.


It is reasonable to say that most businesses that exist today use some form of information technology or another to conduct regular operations, interact with customers and deal with internal matters. IT goes a long way in boosting business development while also serving customers with better options in the market.

It is a symbiotic relationship between IT and businesses. The IT industry is thoroughly influenced by the demands of the business world, and businesses globally benefit from the newer and better inventions of the IT industry.

Some of the best MBA colleges in Maharashtra provide excellent courses in business administration and information technology. Pursuing such a program could help boost your career. So do some research and look for a college that offers a futuristic and comprehensive program in the field of your choice. Good luck!

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