Marketing is an important aspect of any business model. Most businesses invest heavily in marketing their products and services to their target customers. This helps businesses develop their customer base and attract new customers to maintain a profitable business model. Businesses of all sizes across different industries recruit marketing professionals with the right qualifications.
An MBA in Marketing Management is a globally-valid qualification that can help you work with top companies in the industry of your choice. Holding this qualification can really enhance your career and bring it to the global arena by attracting lucrative opportunities. Let us take a look at what MBA in Marketing represents, the benefits of pursuing this program, career options in this field, and the advantages of pursuing MBA in Marketing from Sandip University.
What is an MBA in Marketing?
Master of Business Administration or MBA in Marketing in a popular postgraduate degree program spanning two years and four semesters. The program focuses on the study of marketing, branding, and advertising techniques to help promote products and services to potential customers.
Topics like marketing management, marketing strategy, economics for managers, organisational behaviour, budget management, business laws, sustainable development goals, strategic management, enterprise performance management, entrepreneurial development, economics for business and many more are included in the curriculum of this program.
Candidates are also taught about the foundation of a business, digital marketing techniques, marketing communications, customer analysis, and international marketing. Professionals holding this qualification have the confidence to be the face of an organisation and can sell the organisation’s products and services with ease.
Benefits of MBA in Marketing to Your Career
Since most businesses need a marketing department run by skilled professionals, an MBA in Marketing can really help you in attracting the right career opportunities. Here are the top benefits of pursuing an MBA in Marketing to advance your career in the right direction:
- Focused Skill Development: An MBA in Marketing is a highly technical program that deals with technical and soft skill development. Students are taught strategic planning, effective communication, market analysis, and consumer behaviour to excel in the field.
- Integration into the Digital Era: Digital marketing has now become a fact of life for most businesses. An MBA in Marketing can help professionals navigate the digital marketing landscape and create efficient campaigns to reach target customers appropriately.
- Developing a Global Perspective: Most businesses function at the global levels, making it very important for them to be able to communicate well with customers from different nations, background, socioeconomic standings, etc.
- Potential for a Higher Salary: Since an MBA in Marketing is a globally-recognised postgraduate qualification, you will be able to attract higher salary packages in the long run.
- An Opportunity to Network: You will have ample opportunities to network with fellow peers, experienced faculty, and industry leaders which can lead to opportunities like internships, placements, and job opportunities later in your career.
- Climbing the Corporate Ladder: If you are currently working and want to enhance your career with a promotion, then an MBA in Marketing can really help you get the right skills and qualifications to obtain that promotion and boost your career.
Career Options after MBA in Marketing
These are the top career opportunities open to candidates after completing MBA in Marketing:
- Sales Managers promote and sell products to a company’s customer base.
- Brand Managers promote and maintain a brand’s image before their audience.
- Market Research Analysts collect data relevant to the market to set a marketing strategy.
- Digital Marketing Experts create marketing strategies to promote products online
- Business Development Managers create new business opportunities to build a business
- Customer Relations Managers interact with customers to understand their requirements
- Public Relations Managers plan marketing communications in tandem with media houses
- Retailing Managers maintain and manage a retail space to make it appealing to customers
- Marketing Information Executives maintain the marketing information system to make relevant marketing decisions
MBA in Marketing from Sandip University
Sandip University is one of the top MBA colleges in Nashik offering MBA in Marketing Management program. Sandip University has been ranked among the top five B schools in Maharashtra by the Times Engineering Survey. The University’s School of Commerce and Management Studies offers undergraduate and postgraduate programs in management and business administration. The goal is to create futuristic professionals who can easily integrate themselves into the workforce of a global organisation.
Sandip University focuses on overall student development of students through skill development sessions and employment enhancement programs. Students are trained through workshops, seminars, international trips, mentorship programs, employment enhancement and skill development programs, compulsory internships and much more. Value addition and global certification programs are integrated into the course curriculum to help students enhance technical and soft skills.
Conclusion
These are some of the career opportunities after MBA in Marketing. If you are someone who is interested in interpersonal interactions with customers and has the knack for quick thinking, then a career in marketing can be highly beneficial to you. Admissions are on-going for MBA in Marketing at Sandip University. You can visit www.sandipuniversity.edu.in for further information on the admission process. Taking the right decision to study at Sandip University can really boost your career in the right direction and help you launch a global career in the international business arena. Good luck!