Master of Business Administration is one of the most popular and valuable degrees you can opt for today. MBA in Marketing Management is a globally-recognised qualification that can help you get career opportunities in leading multinational companies around the world. The world of marketing is vast and someone who is equipped with an MBA in Marketing Management can attract career options from diverse fields and industries.
But the question remains, is this the right MBA program for you? Let us take a look at what MBA in Marketing consists of, the reasons to pursue this degree, the skills this program will teach you to become a successful professional in this field, and the top careers in MBA Marketing Management upon graduation:
What is an MBA in Marketing Management Program?
MBA in Marketing Management is a postgraduate degree program generally spread across two years and four semesters. Some colleges also offer this program for one year, but it is better to opt for a two-year program as it is more comprehensive and can help you gain a better advantage in the job market.
An MBA in Marketing is a diverse field which can help you gain employment opportunities in businesses across different fields. Be it a company dealing with consumer products, construction, software, media, or even education, they all require marketing professionals to attract customers.
This program trains professionals to gain skills and knowledge in:
- Digital marketing
- Branding
- Advertising
- Marketing strategy
- Marketing communications
- Consumer behaviour
- International marketing
Why Pursue an MBA in Marketing?
As the global landscape of diverse businesses is constantly evolving, it is important to pick a degree that can provide you with the widest scope and career opportunities. Here are some of the main reasons to pursue MBA in Marketing:
1. Opportunities Across Different Industries
Marketing professionals are needed across all industries. This means that you will always have career options open in these industries. With the right qualifications and training, you can make a thriving career for yourself in marketing management.
2. Lucrative Career Prospects
Marketing is a lucrative field as every year crores of rupees are spent across industries in India to market their brand and products to customers. Companies are always looking for qualified and talented marketing professionals who can expand their brand globally, making it a lucrative career.
3. Fast-paced Growth Industry
Marketing is a fast-paced industry with a lot of potential for growth. Once you learn the ropes of the industry, there will be ample scope for you to ride up the corporate ladder. Your creativity and talent will unlock every opportunity possible after completing an MBA in Marketing Management program.
4. Enhanced Skill Development
This program is very skill-intensive. The course curriculum of MBA in Marketing is designed to provide students with skill development opportunities through projects, group discussions, assignments, industry visits, internships, guest lectures, etc.
5. Excellent Industry Exposure
An MBA program is very industry-oriented. There are many marketing jobs for freshers that can give them great industry exposure. MBA in Marketing programs from top MBA colleges in Maharashtra generally include internships for great industry exposure opportunities.
What are the Skills Acquired Through MBA in Marketing Program?
Marketing is a skill-based job. Academic knowledge will only take you so far in the industry. You will need astute skills to make it in this field. Here are the top skills you will acquire when pursuing MBA in Marketing:
- Strategic decision-making
- Effective communication and language skills
- Exposure to digital marketing tools
- Enhanced creative and innovative thought process
- Analytical thinking and critical thinking
- Teamwork and leadership skills
- Technical marketing skills
What are the Top Career Options After MBA in Marketing Management Program?
Marketing management has many excellent career opportunities. You will always have ample scope in this field across different industries. These are the top jobs after MBA in Marketing Management:
- Marketing Manager
- Brand Manager
- Advertisement Manager
- Copywriter
- Head Copywriter
- Digital Marketing Manager
- Product Manager
- Public Relations Manager
- Strategic Market Researcher
- Head of Corporate Communications
Conclusion
MBA in Marketing Management is a great program to pursue at the postgraduate level. If you want to work in a creative and fast-paced industry, this is the field for you. There are many top MBA colleges in Nashik like Sandip University that can help you achieve your career goals.
Sandip University’s MBA in Marketing Management program is futuristic and dynamic with relevant industry exposure, advanced curriculum, focus on skill development, and excellent placement opportunities. Students receive 100% placement assistance in top companies like Amazon, Flipkart, Tata Group, Mahindra and Mahindra, Property Pistol, Godrej Group, Airtel, Bajaj Finance, Kotak Securities, etc.
Sandip University’s 350+ acre campus is equipped with cutting-edge infrastructure to provide students with a world class education. So, if you are looking for an MBA in Marketing Management program to help you build a bright career in this field, Sandip University is the destination for you!