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3 Trends That Are Causing A Stir In The Cosmetic Industry

The beauty and cosmetic industry is one of the oldest industries in the world. Over the last few decades the cosmetic industry has exploded. With newer forms of research and faster means of production, the industry is now pumping out thousands of products into the market every year. The worldwide cosmetic industry was valued at $532.43 billion in 2017, and is expected to be valued at $805.61 billion by 2023. Every year the cosmetic industry grows at a steady rate of 3%, and the industry has also proven to be recession-proof! If you are looking for a career in an industry that doesn’t seem to be slowing down any time soon, then cosmetic science is the right choice for you. When you hear the word cosmetics you probably think of products that are laden with harmful colours and chemicals. However, with changing trends, that may be an unfair perception of the current cosmetic industry.

Here are 3 trends that have caused quite a stir in the cosmetic industry globally

People are making smarter choices

Gone are the days when consumers used to just pick up a product based on how nice the packaging was, or just because their favourite celebrity was shown using that particular product. Consumers these days have become very aware about what they use due to easy access to information on the internet and are rejecting products that don’t match a certain level of “goodness”. For example, people are getting more and more aware about how sulphates and parabens are harmful to human health and may even be linked to cancer. Such awareness is causing the cosmetic industry to restructure their products’ make-up and turn to more sustainable ingredients to please their consumers. Cosmetic scientists are constantly helping businesses adapt by creating consumer-friendly products.

People are going natural

Earlier most consumers didn’t really bother with whether the products they used contained more chemicals or whether they contained more natural ingredients. However, now more and more consumers are shifting towards natural and safer products that are better for the human health and also for the environment in the long run. Such a trend has led to more and more entrepreneurs launching home-based and natural skincare brands that use 100% natural ingredients and are not mass produced. Consumers are attracted to such home-made products as these products have a quality of being authentic and 100% natural which is nearly impossible to find in mass produced products. This trend has led to greater opportunities for professionals with a cosmetic science background.

People look for beauty in diversity

There was a time when cosmetic brands had a very narrow outlook on what qualified as beautiful. This led to the beauty and cosmetic industry ignoring a large chunk of the market demographic when designing and manufacturing their products. For a long time people with darker skin tones hardly had any makeup or cosmetic products that catered to their skin tone. Most beauty products were created keeping in mind only fair or medium skin tones, even in countries where darker skin tone formed a vast majority of the population. This scenario has undergone a drastic change over the last few years. Now more and more cosmetic brands are looking towards including demographics with darker skin tones in their consumer base by catering to their needs. With rising consumer awareness and in the spirit of inclusion, the definition of beauty is becoming more diverse, creating more and more opportunities in the cosmetic industry.

Because of these emerging trends in the cosmetic industry there is a need for more professional and well-trained professionals. The industry needs professionals who can take on problems faced by the cosmetic industry and combat them efficiently. Cosmetic science is a precise science where mistakes can have disastrous repercussions. This is why highly trained cosmetic scientists from top cosmetic science universities are in demand by the industry. Students who are looking to make a career in cosmetic science need to be diligent in picking out the college from where they wish to pursue a degree in cosmetic science.

Sandip University’s Sandip School of Fashion Design& Beauty Cosmetology is one of the best colleges of beauty cosmetology in Maharashtra. Sandip University offers students an opportunity to study a well-structured industry-oriented course whose curriculum is carefully designed by expert faculty members and pioneers from the cosmetic industry. Sandip University offers a bachelor’s degree and a master’s degree in cosmetic science. Students can enjoy a number of exceptional facilities like a Wi-Fi enabled campus stretching across 250+ acres, well-equipped laboratories to carry out practical study, student clubs to encourage student development, expertly designed playgrounds and gardens for recreation, and much more. Sandip University believes in imparting education that yields results.

Visit www.sandipuniversity.edu.in for more information.