B.Des (Bachelor of Design) in Communication Design

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About B.Des (Bachelor of Design) in Visual Communication Design

About the Program

The B.Des in Visual Communication Design – Graphics / Visual Communication trains students to use visual language strategically across print, digital, and interactive media. The program covers typography, layout, imagery, branding, editorial design, and advertising communication while balancing conceptual thinking with technical skills.

From the second year onward, students advance into visual systems, campaigns, illustration, and digital experiences while engaging with emerging technologies. The final year emphasizes professional readiness through internships, industry exposure, research projects, and portfolio development — preparing graduates for careers in visual communication and the creative industries.

Key Learning Areas:

Visual communication and graphic design principles
Typography, layout, and editorial design thinking
Illustration and motion-based visual storytelling
Branding, campaign, and packaging design
Information and data visualization
Use of AI and digital tools in visual systems
Industry projects, internship, and portfolio development

Career Opportunities in B.Des (Bachelor of Design) in Visual Communication Design

Graphic Designer

Create impactful visual concepts, branding materials, advertisements, and digital graphics for print and online media platforms.

Brand Identity Designer

Develop unique brand identities through logo design, typography, visual systems, and creative brand communication strategies.

Art Director

Lead creative teams in developing innovative visual campaigns, advertisements, publications, and multimedia projects.

Editorial Designer

Design layouts and visual storytelling elements for magazines, newspapers, books, and digital publications.

Packaging Designer

Create attractive and functional packaging solutions that enhance product identity and customer experience.

Visual Communication Designer

Design engaging visual communication systems for digital media, advertising, branding, and creative campaigns.

Digital Media Designer

Develop creative digital content, motion graphics, social media visuals, and multimedia experiences for modern communication platforms.

Fee Structure & Eligibility

Programme	Sem	Year	Mode	Eligibility	Academic Fees Per Year (INR)	Special Fees (Incl. Library Fee & Examination Fees) Per Year (INR)	Fees Per Year
School of Design(UG)
B.Des in Visual Communication Design	8	4	Sem	Passed (10+2) or equivalent course in any discipline from a recognized Board/ Council/ University with a minimum of 45% marks for the general (open) category and 40% marks for the reserved category. OR Passed 10th plus Diploma in any stream from any institute.	Rs.2,30,000 /-	Rs.10,000 /-	Rs.2,40,000/-
No of Seats: 30

Note:

Admission Form and Prospectus Rs. 1000/- (One Time).
Caution Money Rs. 1000/-
Hostel Fees Rs. 1,10,000/- per annum + 5000 (Deposit Rs 5, 000 at the time of Admission only on refundable basis) Minimum 4 Occupancy
Transportation Fees as applicable based on Route and Pick Up Point.
Uniform Cost Rs. 6000/-

PEO,PO,PSO

Program Educational Objective (PEOs)

PEO 1	The Courses have been well researched and form a clear linkage to student’s career options.
PEO 2	This Program Education Objectives are to empower the student to become a professional Designer, entrepreneur, Design Educationist in the area Design the curriculum has identified essential competencies in the area chosen.
PEO 3	Prepare the student to design for contemporary market needs while keeping roots in the Indian Culture thus creating an individual global entity.
PEO 4	Enable students to apply global trends and get market intelligence and technology tools for product development.
PEO 5	Prepare students for creative design development, promotion, and integration of design and innovations on national and international levels.
PEO 6	Prepare students for the growing need for design, technology, and entrepreneurship.

Programme Outcome (POs)

PO 1	Empower students to become professional Designer, Entrepreneur, Design Educator and many more
PO 2	Prepare students to design for contemporary market needs while keeping roots in Indian Culture and giving them exposure of international market thus create an individual identity.
PO 3	Enable students to apply global trends, market intelligence and technology tools for product development and innovations.
PO 4	Prepare students for creative design development, promotion and integrate design and innovations on the national and international platforms.
PO 5	Prepare students to meet the growing needs for design, technology and entrepreneurs.
PO 6	Preparing students for the interdisciplinary nature of Design that includes product, information and environmental design.

Programme Specific Outcome (PSO)

PSO1	Comprehensive Knowledge: Possess holistic knowledge in relation to the profession of Design.
PSO2	Design Ethics: Apply ethical principles in professional and social contexts.
PSO3	Design Process: Utilize Design Process and Creative Thinking in intellectual, organizational, and personal context.
PSO4	Planning abilities: Demonstrate effective planning abilities including time management, resource management, delegation skills and organizational skills. Develop and implement plans and organize work to meet deadlines.
PSO5	Problem analysis and Design/Development of solutions: Utilize the principles of understanding the customer requirement, thinking analytically, clearly and critically while finding solutions for simple to complex problems considering cultural, societal and environmental aspects of design.
PSO6	Modern tool usage: Learn, select, and apply appropriate methods and procedures, resources, and modern design-related computing tools with an understanding of the limitations.
PSO7	Leadership skills: Understand and consider the human reaction to change, motivation issues leadership and team building when planning changes required for fulfillment of practice, professional and societal responsibilities.
PSO8	Professional Identity: Understand, analyze and communicate the value of their professional roles in society.
PSO9	Communication: Communicate effectively with the Design Community and with society at large, such as, being able to comprehend and write effective, make effective presentations and documentation, and give and receive clear instructions.
PSO10	Environment and sustainability: Understand the impact of the professional Design solutions in societal and environmental contexts, and demonstrate the knowledge of, and need for human-centric sustainable development.

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About B.Des (Bachelor of Design) in Visual Communication Design

About the Program

Key Learning Areas:

Career Opportunities in B.Des (Bachelor of Design) in Visual Communication Design

Graphic Designer

Brand Identity Designer

Art Director

Editorial Designer

Packaging Designer

Visual Communication Designer

Digital Media Designer

Fee Structure & Eligibility

School of Design(UG)

Lab Facility

PEO,PO,PSO

Program Educational Objective (PEOs)

Programme Outcome (POs)

Programme Specific Outcome (PSO)