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About M.Des in Visual Communication Design

The M.Des in Visual Communication Design is a two-year, studio-based program that develops strong visual thinking, strategic design skills, and a critical understanding of contemporary communication practices.

The program integrates theory, studio practice, and research to help students create effective visual communication across print, digital, and interactive media. Students learn to translate ideas into meaningful visual systems while understanding the social, cultural, and technological context of design.

The program concludes with an industry-oriented graduation project demonstrating professional design capability and preparing students for careers in communication design, branding, digital media, publication design, and creative industries.

Program Highlights:

• Studio-based learning with hands-on design projects
• Focus on visual communication systems and strategic thinking
• Integration of digital media and emerging technologies
• Emphasis on research, critical thinking, and design process
• Opportunities to work on interdisciplinary design challenges
• Development of a professional portfolio through major projects
• Industry-focused graduation project

Career Opportunities in M.Des in Visual Communication Design

Communication Designer

Create impactful visual communication systems across print, digital, and interactive platforms using strategic and creative design approaches.

Visual Communication Designer

Design visual systems, campaigns, layouts, and communication experiences that effectively connect brands, users, and audiences.

Brand Identity Designer

Develop branding systems, visual identities, logos, and strategic communication assets for businesses and organizations.

Publication Designer

Design magazines, books, editorial layouts, catalogues, and digital publications with strong typography and composition skills.

Motion Graphics Designer

Create engaging motion-based visual storytelling, animated content, and multimedia communication for digital and broadcast platforms.

UI / UX Designer

Design user-friendly interfaces and digital experiences through interaction design, usability principles, and interface systems.

Information Designer

Translate complex information into clear visual systems, infographics, and wayfinding solutions for better communication and accessibility.

Creative Design Strategist

Apply research, strategic thinking, and interdisciplinary design approaches to solve modern communication and branding challenges.

Fee Structure & Eligibility

Programme	Sem	Year	Mode	Eligibility	Academic Fees Per Year (INR)	Special Fees (Incl. Library Fee & Examination Fees) Per Year (INR)	Fees Per Year
School of Design(UG)
M.Des in Visual Communication Design	4	2	Sem	Graduation from any stream or equivalent professional course in any discipline from any recognised university with a minimum of 50% marks for general and open categories and 45% marks for students from reserved categories.	Rs.2,30,000 /-	Rs.10,000 /-	Rs.2,40,000/-
No of Seats: 30

Note:

Admission Form and Prospectus Rs. 1000/- (One Time).
Caution Money Rs. 1000/-
Hostel Fees Rs. 1,10,000/- per annum + 5000 (Deposit Rs 5, 000 at the time of Admission only on refundable basis) Minimum 4 Occupancy
Transportation Fees as applicable based on Route and Pick Up Point.
Uniform Cost Rs. 6000/-

PEO,PO,PSO,CO

Program Educational Objective (PEOs)

PEO 1	The Courses have been well researched and form a clear linkage to student’s career options.
PEO 2	This Program Education Objectives are to empower the student to become a professional Designer, entrepreneur, Design Educationist in the area Design the curriculum has identified essential competencies in the area chosen.
PEO 3	Prepare the student to design for contemporary market needs while keeping roots in the Indian Culture thus creating an individual global entity.
PEO 4	Enable students to apply global trends and get market intelligence and technology tools for product development.
PEO 5	Prepare students for creative design development, promotion, and integration of design and innovations on national and international levels.
PEO 6	Prepare students for the growing need for design, technology, and entrepreneurship.

Programme Outcome (POs)

PO 1	Empower students to become professional Designer, Entrepreneur, Design Educator and many more
PO 2	Prepare students to design for contemporary market needs while keeping roots in Indian Culture and giving them exposure of international market thus create an individual identity.
PO 3	Enable students to apply global trends, market intelligence and technology tools for product development and innovations.
PO 4	Prepare students for creative design development, promotion and integrate design and innovations on the national and international platforms.
PO 5	Prepare students to meet the growing needs for design, technology and entrepreneurs.
PO 6	Preparing students for the interdisciplinary nature of Design that includes product, information and environmental design.

Programme Specific Outcome (PSO)

PSO1	Comprehensive Knowledge: Possess holistic knowledge in relation to the profession of Design.
PSO2	Design Ethics: Apply ethical principles in professional and social contexts.
PSO3	Design Process: Utilize Design Process and Creative Thinking in intellectual, organizational, and personal context.
PSO4	Planning abilities: Demonstrate effective planning abilities including time management, resource management, delegation skills and organizational skills. Develop and implement plans and organize work to meet deadlines.
PSO5	Problem analysis and Design/Development of solutions: Utilize the principles of understanding the customer requirement, thinking analytically, clearly and critically while finding solutions for simple to complex problems considering cultural, societal and environmental aspects of design.
PSO6	Modern tool usage: Learn, select, and apply appropriate methods and procedures, resources, and modern design-related computing tools with an understanding of the limitations.
PSO7	Leadership skills: Understand and consider the human reaction to change, motivation issues leadership and team building when planning changes required for fulfillment of practice, professional and societal responsibilities.
PSO8	Professional Identity: Understand, analyze and communicate the value of their professional roles in society.
PSO9	Communication: Communicate effectively with the Design Community and with society at large, such as, being able to comprehend and write effective, make effective presentations and documentation, and give and receive clear instructions.
PSO10	Environment and sustainability: Understand the impact of the professional Design solutions in societal and environmental contexts, and demonstrate the knowledge of, and need for human-centric sustainable development.

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About M.Des in Visual Communication Design

Career Opportunities in M.Des in Visual Communication Design

Communication Designer

Visual Communication Designer

Brand Identity Designer

Publication Designer

Motion Graphics Designer

UI / UX Designer

Information Designer

Creative Design Strategist

Fee Structure & Eligibility

School of Design(UG)

PEO,PO,PSO,CO

Program Educational Objective (PEOs)

Programme Outcome (POs)

Programme Specific Outcome (PSO)