About MBA in Content Strategy
Career Opportunities MBA 4.0 in Content Strategy
Content Strategist
Content strategists are professionals who plan, develop, and manage content for digital platforms. They ensure to meet business goals and boost audience engagement.
Digital Content Director
Digital content directors lead a team of creative writers, video editors, photographers, and social media managers to deliver marketable content as per a brand’s requirement.
Multimedia Campaign Leader
Multimedia campaign leaders are professionals who oversee the digital marketing strategy through storytelling tools, blogs, videos, and podcasts to get a brand’s messaging to the customer.
Brand Manager
A brand manager with specialisation in content strategy will be tasked with shaping a brand’s public image, attracting potential customers, and ensuring that brand’s messaging is on point.
Fee Structure & Eligibility
| Programme | Sem | Year | Mode | Eligibility | Academic Fees Per Year (INR) |
Special Fees (Incl. Library Fee & Examination Fees) Per Year (INR) |
Fees Per Year |
|---|---|---|---|---|---|---|---|
| MBA 4.0 in (Content Strategy) | 4 | 2 | Sem | Passed Bachelor Degree of minimum 3 years duration Obtained at least 50% marks (45% marks in case of candidates belonging to reserved category) in the qualifying Examination. | Rs 3,50,000/- | Rs 10,000/- | Rs 3,60,000/- |
Note:
- Admission Form and Prospectus Rs. 1000/- (One Time).
- Caution Money Rs. 1000/-
- Hostel Fees Rs. 1,10,000/- per annum + 5000 (Deposit Rs 5, 000 at the time of Admission only on refundable basis) Minimum 4 Occupancy
- Transportation Fees as applicable based on Route and Pick Up Point.
- Uniform Cost Rs. 6000/-
PO,PSO
Programme Outcome (PO's)
| PO1 | Apply knowledge of management theories and practices to solve business problems. |
| PO2 | Foster analytical and critical thinking abilities for data-based decision making. |
| PO3 | Develop value-based leadership ability. |
| PO4 | Understand, analyze, and communicate global, economic, legal, and ethical aspects of business. |
| PO5 | Lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment. |
| PO6 | Apply the fundamental knowledge of management sciences to optimally solve complex business problems. |
Program Specific Outcomes (PSO's)
| PSO1 | Inculcate the ability to gain multidisciplinary knowledge through simulated problems, case analysis, projects, and industrial training. |
| PSO2 | Demonstrate the practice of professional ethics and standards for societal and environmental well-being. |
| PSO3 | Apply professional standards, theory, and research to address business problems within specific concentrations. |
| PSO4 | Recognize the need to adapt business practices to the opportunities and challenges of an evolving global environment. |









