B.B.A

(Marketing Management)

  • OVERVIEW
  • PROGRAMME DETAILS
  • ELIGIBILITY & FEES
  • GALLERY
  • ACHIEVEMENT

A BBA in Marketing Management is a great medium through which you can enhance your marketing skills. Sandip University is one of the top management colleges in India. Sandip University offers a comprehensive BBA with specialisation in Marketing Management. This program is spread across three years comprising of six semesters. Students who opt for this program will gain a bachelor’s degree in business administration that will help them pursue a successful career in marketing management.

Sandip University is one of the most reputed educational institutions in Maharashtra that offers industry-oriented programmes to benefit students. Sandip University’s BBA in marketing management is centred on the principles of marketing that are tried and tested over time. During the course of this programme students will study topics like principles of sales & management, business economics, business law, business mathematics, marketing and sales management, basic fundamentals of computer systems, and soft skills.

Benefits of the Programme:

  • Sandip University enhances each student’s educational experience through activities like workshops, guest lectures, seminars, field trips, industrial visits, and many such activities
  • Well-trained faculty members balance the students’ theoretical knowledge and practical understanding of business functions
  • Sandip University houses state-of-the-art facilities in a 250+ acre campus that contribute towards each student’s overall development
  • Extracurricular activities and project-based learning helps students develop an independent personality making them employable professionals

Career & Placement Opportunities:

A BBA in Marketing Management from Sandip University can help you launch a challenging career in the marketing arena. The programme is designed to help students realise their potential and learn the salient principles of marketing that are sought after by employers in multiple industries. After the completion of this program students can pursue an MBA in Marketing Management or can be employed as marketing executive, sales executive, advertising executive, sales manager, marketing manager, market research analyst etc. Sandip University provides students with 100% placement assistance. Some of the top companies in India that hire graduates holding a BBA in Marketing Management degree are:

  • Flipkart
  • UrbanPro.com
  • Accord Management
  • Godrej Group
  • Mahindra and Mahindra
  • ICICI Pvt. Ltd.

If you wish to pursue this programme or have any further queries, please call Sandip University’s toll-free number 1800-212-2714.

B.B.A (Marketing Management) : Course Highlights :

Course Level Undergraduate
Duration 3 years
Examination Type Semester System
Eligibility Passed 10 + 2 or equivalent course in any discipline from recognized Board/ Council/ University with minimum 50% marks for general (open) category and 45% marks for reserved category)
Top Recruiters Marketing Companies, Advertising Agencies, FMCG Companies, Financial Sector, IT Companies
Area of Work Entertainment, Manufacturing, Banking, Finance, Insurance, Retailers
Top Job Profiles Sales Manager, Marketing Executive, Advertising Executive, Market Research Analyst, Marketing Manager
Placement ** Placement Assistant available
  • Course Structure
  • Syllabus
  • Subject List
  • Academic Calendar
  • Lab Facility
  • Events
  • Faculty
  • Timetable

B.B.A Marketing Management Syllabus:

Subject List B.B.A (Marketing Management) :


First Semester

  • Principles of Financial Accounting
  • Business Economics
  • Business Mathematics
  • Contemporary English I
  • Disaster Management
  • French I / German I

Second Semester

  • Principles of Cost Accounting
  • OB&POM
  • Business Statistics
  • Contemporary English II
  • Environmental Science
  • French II / German II

Third Semester

  • Fundamentals of Marketing Management
  • Essentials of Financial Management
  • Business Laws
  • MIL-I
  • GE- I
  • Computer Fundamentals & Introduction to Office 365

Fourth Semester

  • Business Research Methodology
  • MIL-II
  • DSE-1
  • DSE-2
  • GE 2
  • Introduction to Cyber Laws and Security

Fifth Semester

  • Production & SCM
  • Summer Intership Project
  • DSE-3
  • DSE-4
  • DSE-5

Sixth Semester

  • Strategic Management
  • Entrepreneurship Development
  • DSE-6
  • DSE-7
  • DSE-8

Generic Elective Course (GE)

  1. ERP-III Sem
  2. E Commerce-III Sem
  3. MIS-IV Sem
  4. Business Ethics and Corporate Responsibilities-IV Sem

Skill Enhancement Compulsory Course(SEC)

  1. German I/French I
  2. German II/French II
  3. Computer Fundamentals and Introduction to Office 365
  4. Introduction to Cyber Laws and Security

Discipline Specific Elective Course(DSE) (Major)

  1. Sales and Distribution Management
  2. Advertising and Brand Management
  3. Consumer Behaviour
  4. Service Marketing
  5. Retail Management
  6. Customer Relationship Management
  7. Marketing Research
  8. International Marketing

Discipline Specific Elective Course(DSE) (Minor)

Sr. No Semester Subject
1 V Digital Marketing
2 V Marketing of Financial Services
3 VI Integrated Marketing Communication
4 VI Selling and Negotiation Skills

Academic Calendar:

Lab Facility:

Faculty:

Timetable :

ELIGIBILITY & FEES STRUCTURE:

Programme Sem Year Mode Eligibility Academic Fees
Per Year (INR)
Special Fees
(Incl. Library Fee & Examination Fees)
Per Year (INR)
Fees Per Year
B.B.A (Marketing Management) 6 3 Sem Passed 10+2 or equivalent course in any discipline from recognized Board/ Council/ University with minimum45% marks for general (open) category and 40% marks for reserved category Rs. 42,000 /- Rs. 10,000 /- Rs. 52,000/-
Note:
  • Admission Form and Prospectus Rs. 1000/- (One Time).
  • Caution Money Rs.1000 (Refundable)
  • Hostel Fees Rs. 90,000/- per annum (Deposit Rs 5, 000 at the time of Admission Only on Refundable basis)
  • Transportation Fees as applicable based on Route and Pick Up Point.
  • Uniform cost Rs. 5500/-

Achievement :

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